Online Media Buying

The buying of an advertising space from a website is called online media buying.

The cost of a media buy varies depending on the specific website on which the buyer wants to advertise, the size of the advertising campaign, the specific times at which the advertisements are to be displayed, and other specific features of the advertising campaign.

Josoor is the sole agent of one of Egypt’s most popular news portals that is visited by millions of readers every month; that is Al-Wafd News Portal (www.alwafd.org).