The new year, 2018, came in and we still don’t want to believe that we’re hitting the end of its first quarter!

As there is much to digest and much more to be excited about with the unprecedented speed of innovation (by genre, and by volume) in the tech industry in general and partially in our area of expertise: Digital Marketing.

Digital Marketing trends in 2018

So, what are the most important trends expected by experts and industry leaders for digital marketing in 2018? We will brief them below: trends in 2018 for digital marketing

1) Artificial Intelligence

A.I. has witnessed major improvements in recent years and it is interfering with almost every single field of science – and digital marketing is no exception – of course!

Imagine what your brand can do with more intelligent tools, software and applications? What kind of communication it can provide to your customers and the type of data you will be able to get in return to improve your customer experience? A-LOT can be done in digital marketing with better A.I. in hands!

In 2018, Artificial Intelligence is expected to be utilized to increase conversions and sales by becoming smarter in understanding and analyzing the users behavior. It will also improve the personalization of your brand’s marketing experience, by suggesting more relevant products/services on individual basis for each of your customers – isn’t that amazing?

2) Live Video

It is no secret that live videos have become a trend on all Social Media platforms, from YouTube and all the way to Facebook. But what’ll be new in 2018? It is how WE use Live Videos to establish better, more friendly and more creative communication with your customers.

3) Mirco-Influencers!

Yes! You read that right! Social Media Influencers are becoming a past, a tradition you can say, thanks to their increasing cost and unclear niche – as many influencers’ feeds have become a mix of everything, whoever pays them gets a post! This behavior left dark shades on the impact of influencers’ sponsored posts for brands as a result of the increasing lack of credibility in the eyes of their fans. It’s becoming more of a “Not because we love you, we’ll believe everything you tell us” thing.

The above gave space for micro influencers, those with less fans and exposure! Surprised? Don’t be! Here is the secret: Approaching “people” on Social Media from a statistical and numerical perspective – only – is a major wrong. Why? Well, because, they are “people, humans” at the of the day. It is not because, some influencer gained popularity and people started to follow and trust what they endorse means that this will last forever on bigger scales! Again, this is not – only – and can’t be – a numbers game alone. Did you forget why the “influencers industry” came to be in the first place? It’s because, people started losing faith in traditional celebrities and leaned to put their faith in those who are “natural” and more close and “intimate” to them. Once this concept was blown away by the advertising industry, when influencers started to look like normal celebrities, the people, their fans, returned to square zero with the same problem: they lost intimacy! they missed the personal connection they once had with those influencers before they were polished!

That’s why the trend in 2018 for new (and smart) Social Media influencers is that they are keen to focus on a niche audience while avoiding diversification, broad communication and thus; increased fan-base. Yes! The less fans you as an influencer will have in 2018 the better business you might expect to get from advertisers!

Have questions about the best Social Media Strategy you should apply for your business in 2018? Get in touch
with us and we will be happy to help you!